Introduction to Store Patronage

What is/are Store Patronage?

Store Patronage - This article, set in context of the second hypermarket density in Asia, examines the impact of satisfaction on store patronage and explores moderator roles of employee interaction and price sensitivity between members and nonmembers. ^[1] We find that the frequency of trips to the exiting stores that included some tobacco product was negatively affected, suggesting that tobacco was one of the main drivers of store patronage for those trips. ^[2] Overall item sales, revenue, store patronage, and customer level of satisfaction with strategy were the most frequently examined outcomes. ^[3]

store patronage intention

PurposeThis study aims at examining the role of the e-store brand personality congruence/incongruence of a multichannel apparel retailer in the formation of consumers' perceived e-store brand fit and e-store patronage intention, based on the concept of image congruence. ^[1] Regarding the relationship between religiosity and store patronage intention, it is found that there are still different opinions in the research results on the effect of religiosity and store patronage intention. ^[2] Subsequently, for store attachment, cognitive and emotional antecedents as well as consequent influence on store patronage intentions are hypothesized and tested. ^[3]

store patronage behavior

In this study, we investigate the roles of political ideology, demographic characteristics and market environment in determining households' store patronage behavior. ^[1] In this study, we investigate the roles of political ideology, demographic characteristics and market environment in determining households’ store patronage behavior. ^[2]