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The Border Territories’ Branding in the Far East of the Russian Federation as a Factor in Improving the Quality of Life of the Region’s Population


Brand types applied by emerging markets’ firms: Country of brand origin and brand use motives

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Global and local brand stereotypes: formation, content transfer, and impact


The relational value of perceived brand globalness and localness


Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus



National Branding Shifting to City Branding



Bridging marketing theory - practice gap to enhance firm performance: Introduction to the special issue



Estratégias de marketing internacional adotadas no processo de internacionalização de franquias: um estudo de caso múltiplo no setor de vestuário



The lasting war: society and identity in Britain, France and Germany after 1945



The Effects of Brand Cognition Process in Automobile Marketing in the Developed Countries



Investigating international strategic brand management and export performance outcomes in the B2B context


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