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The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference

Mixed Feelings Enhance the Effectiveness of Luxury Advertising

When luxury brand rejection causes brand dilution

Is it love or just like? Generation Z’s brand relationship with luxury

Guest Editorial: Luxury Branding – Strategy, Innovation and Sustainability

Maintaining a Creative Brand Image in an Omnichannel World

The Language of Luxury, the Luxury of Language

Consumers Against Luxury Brands: Towards a Research Agenda

Bridging Asia and the world: Global platform for the Interface between marketing and management

Instagram fashionistas, luxury visual image strategies and vanity

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Luxury Branding 럭셔리 브랜딩
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