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What Are South Korean Consumers’ Concerns When Buying Eco-Friendly Agricultural Products?


Factors Influencing Purchase Intention on Mobile Shopping Web Site in China and South Korea: An Empirical Study


Consumer Preferences Toward Product Attributes of Dietary Supplements Under Mandatory Food Traceability Systems in Korea



Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea



Consumer acceptance of sports wearable technology: the role of technology readiness



Multigroup analysis and measurement equivalence: Korean and Chinese consumers of Korean cosmetics



Consumers Adoption of Virtual Fitting Rooms: Antecedents and Moderating Factors



Comparative study of feminine hygiene product regulations in Korea, the European Union, and the United States.



Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing



Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea



Emotions elicited while drinking coffee: A cross-cultural comparison between Korean and Chinese consumers



The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea



Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students



Understanding the drivers of liking for fresh pears: a cross-cultural investigation of Chinese and Korean panels and consumers.



Understanding the Sustainable Usage Intention of Mobile Payment Technology in Korea: Cross-Countries Comparison of Chinese and Korean Users



Biases in paired preference tests: Cross‐cultural comparison of Japanese and American consumers


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Korean Consumers 한국 소비자


Korean Consumers 한국 소비자
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