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Defining customer experiential knowledge and its dimensions: a conceptualization starting from a netnographic study of specialty coffee blogs


Exploring the ZMET methodology in services marketing


Defining customer experiential knowledge and its dimensions: a conceptualization starting from a netnographic study of specialty coffee blogs



Methods for eliciting user experience insights in workplace studies: spatial walkthroughs, experience curve mapping and card sorting



Exploring the ZMET methodology in services marketing


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Experience Insights 경험 인사이트


Experience Insights 경험 인사이트
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