Advertising Avoidance
광고 회피

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10.1108/EBR-02-2017-0033

In addition, the findings show that advertising avoidance should be expanded to communication avoidance because of the multifarious communication influences that were identified.

또한 다양한 커뮤니케이션 영향이 확인되었기 때문에 광고회피는 커뮤니케이션 회피로 확대되어야 한다는 연구결과가 나왔다.

Brand avoidance – a services perspective

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10.1080/13527266.2019.1666902

Advertising avoidance is perhaps one of the greatest challenges facing marketers today.

광고 회피는 아마도 오늘날 마케터가 직면한 가장 큰 도전 중 하나일 것입니다.

Feel, think, avoid: Testing a new model of advertising avoidance

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10.1504/ijima.2019.10024518

This study examines what drives consumers to hide brand posts and unlike brand pages on Facebook by reviewing the literature on advertising avoidance, consumer-brand relationship, and studies on SNSs as a means for self-expression (i.

본 연구는 광고회피, 소비자-브랜드 관계에 대한 문헌, 자기표현 수단으로서의 SNS 연구(i.

Social break up: why consumers hide and unlike brands on Facebook

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Advertising Avoidance 광고 회피

Advertising Avoidance 광고 회피
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Advertising Avoidance 광고 회피 - In addition, the findings show that advertising avoidance should be expanded to communication avoidance because of the multifarious communication influences that were identified. [1] Advertising avoidance is perhaps one of the greatest challenges facing marketers today. [2] This study examines what drives consumers to hide brand posts and unlike brand pages on Facebook by reviewing the literature on advertising avoidance, consumer-brand relationship, and studies on SNSs as a means for self-expression (i. [3]
또한 다양한 커뮤니케이션 영향이 확인되었기 때문에 광고회피는 커뮤니케이션 회피로 확대되어야 한다는 연구결과가 나왔다. [1] 광고 회피는 아마도 오늘날 마케터가 직면한 가장 큰 도전 중 하나일 것입니다. [2] 본 연구는 광고회피, 소비자-브랜드 관계에 대한 문헌, 자기표현 수단으로서의 SNS 연구(i. [3]