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Pengaruh hedonic shopping motivation terhadap impulse buying merchandise dengan celebrity endorsement sebagai variabel moderasi (studi pada penggemar boygrup bts di kota samarinda)



Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)


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Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation



The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry


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Online Impulse Buying Behaviour of Indian Small Town Consumers : Scale Development and Validation



Gender differences and wellbeing values in adolescent online shopping



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Eksplorasi Motivasi Berbelanja Menggunakan Aplikasi Belanja Online di Indonesia


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10.1016/j.jretconser.2020.102280

Mobile-assisted showroomers: Understanding their purchase journey and personalities


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10.1016/j.jretconser.2020.102332

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective


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10.1016/J.JCLEPRO.2021.126239

The impact of shopping motivation on sustainable consumption: A study in the context of green apparel


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Shopping Motivation
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