Introduction to Consumer Motivations

This research sheds light on consumer motivations for participating in the sharing economy and examines downstream consequences of the uncovered motivations.

Luxury goods buying behavior could be observed among almost all of social classes but may have different motivational basis so in this regard it is important to examine consumer motivations which stems from their expected purchase values.

This study investigates consumer motivations behind brand-related engagement on social media by exploring three different engagement types: consuming, contributing (to), and creating.

The findings offer first account of similarities and differences in consumer motivations that drive luxury consumption within and between these markets.

Moreover, we identified consumer motivations and actions such as voluntary simplicity, low materialism, environmental orientation, and consumer independence as relevant predictors of precycling.

PurposeThe purpose of this research is twofold: (1) to identify and understand consumer motivations to use interactive technologies in stores through the lens of the uses and gratifications (UGT) approach and (2) to understand how these gratifications differ between different interactive technologies (interactive kiosks and self-checkouts).

In this context, a better understanding of vegetarian and vegan consumer motivations and buying behaviour is required.

This paper presents the results of the research which links a special form of tourism – slow tourism with consumer motivations and one of the main outcomes of travel – consumer recommendations.

This study aims to clarify the effect of organic appeals advertisement on consumer motivations and behavior.

The organic food market is speedily growing in the current era; organizations in this industry, therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral intentions of purchasing organic food.

From the receiver perspective, consumer motivations, word-of-mouth volume and intention to consult serve as antecedents of purchase decision.

Knowledge about consumer motivations may help sharing initiatives and policy-makers to strengthen the services and change consumer mindsets.

,There are 2,200 million video gamers around the world, although it is assumed that this vast market is not homogeneous, which has implications for consumer motivations and purchase intention.

Its success is similar to Black Friday, but differs in underlying consumer motivations.

Nowadays, with the need of a social media marketing strategy that increase consumerbrand relationship and engagement, brands and marketers must understand not only the new and empowered consumer motivations but also what drive’s their engagement in a cross-cultural environment.

The purpose of this study was to understand the phenomenon of collaborative apparel consumption (CAC) by discovering the consumer motivations for engaging in collaborative consumption and comparing motivations across different modes of CAC.

The trends, that have a significant impact on the formation of consumer and hotel consumer motivations, have been identified.

This chapter defines and contrasts meals and snacks as two different contexts for foods and drinks by a number of different points of view, including dictionary definition, time and place of consumption, size and energy intake, food groups and varieties, as well as consumer motivations.

Measuring consumer markets and studying consumer motivations became increasingly important to U.

The authors focus on consumer motivations and the pursuit of life end goals with respect to m-shopping.

The trends, that have a significant impact on the formation of consumer and hotel consumer motivations, have been identified.

As the area circumscribed by “good light” expands, a more holistic view is emerging of consumer motivations, constraints, and, ultimately, behavior, and the observational biases inherent to this line of research are gradually diminishing.

This paper provides new insights into how consumer motivations influence different COBRA types.

The overall results, obtained through a system of equation estimates, show that consumer motivations and wine consumption determinants change according to each different range of wine quality and thereby support a hierarchical scale of quality wines, as a fact consumers’ motivation progressively changes as the quality scales of the wine increase or decrease.

,Although many studies on electronic word of mouth (eWOM) have examined consumers’ motivations for providing consumer-generated content, research on consumer motivations to forward marketer-generated content is scarce.

,The findings are based on interrelationships and overlaps found in the integration between the three-dimensional consumer motivations to buy second-hand fashion cited in the literature.

In this research, we propose a theoretical framework integrating functional theories of attitudes and consumer motivations in the context of luxury consumption.

Novelty seeking behavior constitutes one of the primary consumer motivations for purchasing pirated content and has as such become one of the most important factors in explaining consumers’ attitude towards piracy.

While previous research has focused on consumer motivations for drinking RCM, there is limited research on how consumer handling practices may impact the microbiological safety of RCM.

Practical implications: Advertising agencies and brand managers have been practicing liminoid appeals without a theoretically grounded label with which to better understand the underlying consumer motivations.