Journal of Marketing
Standard Journal Abbreviation (ISO4)

Journal of Marketing
Standard Abbreviation

ISO4 Standard

J Mark


Journal of Marketing
Abbreviated Title Table
Full Journal Title Journal Abbreviation
Full Journal Title Journal Abbreviation
Journal of Marketing
  • J Mark
  • J MARKETING
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    Abbreviation of Journal of Marketing

    The ISO4 abbreviation of Journal of Marketing is J Mark . It is the standardised abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.

    ISO4 Abbreviation of Journal of Marketing

    (Information and documentation – Rules for the abbreviation of title words and titles of publications) is an international standard, defining a uniform system for the abbreviation of serial publication titles. One major use of ISO 4 is to abbreviate the names of scientific journals. The International Organization for Standardization (ISO) has appointed the ISSN International Centre as the registration authority for ISO 4. It maintains the containing standard abbreviations for words commonly found in serial titles. LTWA includes more than 56,000 words and their abbreviations in 65 languages. In conclusion, under ISO 4 standards, the Journal of Marketing should be cited as J Mark for abstracting, indexing and referencing purposes.

    The ISO4 abbreviation of Journal of Marketing is 
                                        J Mark
                                    .
    Journal of Marketing
    Journal Profile
    Journal of Marketing | Academic Accelerator - About the Journal

    About

    The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.Editorial ObjectiveThe fundamental editorial objective of JM is to publish the most impactful, thought-leading substantive research in the marketing discipline. This is expressed by the journal’s founding objectives: (1) to advance the science and practice of marketing (to make a difference by adding to what we know about marketing phenomena and changing how we study and practice marketing); and (2) to serve as a bridge between the scholarly and the practical, each of which has a vital stake in what is happening on the other side. JM is committed to publishing the highest quality articles that have the potential to advance marketing theory and practice regardless of topic, theory, method, or level of analysis. None

    Highly Cited Keywords

    ISSN
    0022-2429
    ISSN

    The ISSN of Journal of Marketing is 0022-2429 . An ISSN is an 8-digit code used to identify newspapers, journals, magazines and periodicals of all kinds and on all media–print and electronic.

    ISSN (Online)
    1547-7185
    ISSN (Online)

    The ISSN (Online) of Journal of Marketing is 1547-7185 . An ISSN is an 8-digit code used to identify newspapers, journals, magazines and periodicals of all kinds and on all media–print and electronic.

    Publisher
    American Marketing Association
    Publisher

    Journal of Marketing is published by American Marketing Association .

    Publication Frequency
    Bimonthly
    Publication Frequency

    Journal of Marketing publishes reports Bimonthly .

    Coverage
    1969, 1971, 1973, 1977, 1979-1981, 1996-2020
    Coverage

    The Publication History of Journal of Marketing covers 1969, 1971, 1973, 1977, 1979-1981, 1996-2020 .

    Open Access
    NO
    Open Access

    Journal of Marketing is Subscription-based (non-OA) Journal. Publishers own the rights to the articles in their journals. Anyone who wants to read the articles should pay by individual or institution to access the articles. Anyone who wants to use the articles in any way must obtain permission from the publishers.

    Publication Fee
    Publication Fee

    There is no publication fee for submiting manuscript to Journal of Marketing. Journal of Marketing is Subscription-based (non-OA) Journal. Publishers own the rights to the articles in their journals. Anyone who wants to read the articles should pay by individual or institution to access the articles.

    Language
    English
    Language

    The language of Journal of Marketing is English .

    Country/Region
    United States
    Country/Region

    The publisher of Journal of Marketing is American Marketing Association , which locates in United States .

    Selected Articles

    Full Title Authors
    Full Title Authors
    Reflections on Publishing in the Journal of Marketing V. Kumar · Vikas Mittal · Neil A. Morgan · Neil A. Morgan
    Corporate Board Interlocks and New Product Introductions Raji Srinivasan · Stefan Wuyts · Girish Mallapragada · Girish Mallapragada
    Improving consumer mindset metrics and shareholder value through social media: the different roles of owned and earned media Anatoli Colicev · Ashwin Malshe · Koen Pauwels · Peter O’Connor · Peter O’Connor
    Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy Rebeca Perren · Robert V. Kozinets · Robert V. Kozinets
    Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms Raghu Bommaraju · Sebastian Hohenberg · Sebastian Hohenberg
    The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance Marc Mazodier · Conor M. Henderson · Joshua T. Beck · Joshua T. Beck
    Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits Larisa Ertekin · Alina Sorescu · Mark B. Houston · Mark B. Houston
    Transformative Marketing: The Next 20 Years V. Kumar · V. Kumar
    When and How Board Members with Marketing Experience Facilitate Firm Growth Kimberly A. Whitler · Ryan Krause · Donald R. Lehmann · Donald R. Lehmann
    Reflections onTransformative Marketing: The Next 20 Years Robert J. Meyer · Robert J. Meyer
    Status Games: Market Driving Through Social Influence in the U.S. Wine Industry Ashlee Humphreys · Gregory S. Carpenter · Gregory S. Carpenter
    Sales-to-Marketing Job Transitions Jeff S. Johnson · Joseph M. Matthes · Joseph M. Matthes
    Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales Simon J. Blanchard · Mahima Hada · Kurt A. Carlson · Kurt A. Carlson
    Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry Amalesh Sharma · Alok R. Saboo · V. Kumar · V. Kumar
    When celebrities count: Power distance beliefs and celebrity endorsements Karen Page Winterich · Manish Gangwar · Rajdeep Grewal · Rajdeep Grewal
    In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field Dhruv Grewal · Carl-Philip Ahlbom · Lauren Skinner Beitelspacher · Stephanie M. Noble · Jens Nordfält · Jens Nordfält
    Relational Price Discounts: Consumers Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention M.J. del Rio Olivares · Kristina Wittkowski · Jaakko Aspara · Tomas Falk · Pekka Mattila · Pekka Mattila
    Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics Eunho Park · Rishika Rishika · Ramkumar Janakiraman · Mark B. Houston · Byungjoon Yoo · Byungjoon Yoo
    A Commentary onTransformative Marketing: The Next 20 Years Rajan Varadarajan · Rajan Varadarajan
    A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions Ernan Haruvy · Peter T. L. Popkowski Leszczyc · Peter T. L. Popkowski Leszczyc
    Selling the Premium in Freemium Xian Gu · P.K. Kannan · Liye Ma · Liye Ma
    Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments Julio Sevilla · Mathew S. Isaac · Rajesh Bagchi · Rajesh Bagchi
    The New Regulator in Town: The Effect of Walmarts Sustainability Mandate on Supplier Shareholder Value Katrijn Gielens · Inge Geyskens · Barbara Deleersnyder · Max Nohe · Max Nohe
    Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors Screening and Firms Signaling Processes Nikolaos G. Panagopoulos · Ryan Mullins · Panagiotis Avramidis · Panagiotis Avramidis
    Scheduling Content on Social Media: Theory, Evidence and Application Vamsi K. Kanuri · Yixing Chen · Shrihari Sridhar · Shrihari Sridhar
    Swayed by the Numbers: The Consequences of Displaying Product Review Attributes Jared Watson · Anastasiya Pocheptsova Ghosh · Michael Trusov · Michael Trusov
    Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications Venkat Ramaswamy · Kerimcan Ozcan · Kerimcan Ozcan
    Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level He (Michael) Jia · Sha Yang · Xianghua Lu · C. Whan Park · C. Whan Park
    The Role of the Partner Brands Social Media Power in Brand Alliances Ann-Kristin Kupfer · Nora Paehler vor der Holte · Raoul Kübler · Thorsten Hennig-Thurau · Thorsten Hennig-Thurau
    Price promotions and popular events Barbara Deleersnyder · Karen Gedenk · Wiebke Keller · Wiebke Keller
    (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets? D. Eric Boyd · P. K. Kannan · P. K. Kannan
    Strategic Information Transmission in Peer-to-Peer Lending Markets Fabio Caldieraro · Jonathan Z. Zhang · Marcus Cunha · Jeffrey D. Shulman · Jeffrey D. Shulman
    When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship Alexander Edeling · Alexander Himme · Alexander Himme
    Share Repurchases and Myopia: Implications on the Stock and Consumer Markets David Bendig · Daniel Willmann · Steffen Strese · Malte Brettel · Malte Brettel
    Converging on a New Theoretical Foundation for Selling Nathaniel N. Hartmann · Heiko Wieland · Stephen L. Vargo · Stephen L. Vargo
    How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth Ashutosh Patil · Niladri Syam · Niladri Syam
    Toward an optimal donation solicitation: Evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount Tatiana Fajardo · Claudia Townsend · Willy Bolander · Willy Bolander
    The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer Ramkumar Janakiraman · Joon Ho Lim · Rishika Rishika · Rishika Rishika
    A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation V. Kumar · V. Kumar
    Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System Moeen Naseer Butt · Kersi D. Antia · Brian R. Murtha · Vishal Kashyap · Vishal Kashyap
    Device Switching in Online Purchasing : Examining the Strategic Contingencies Evert De Haan · P. K. Kannan · Peter C. Verhoef · Thorsten Wiesel · Thorsten Wiesel
    App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? Raoul Kübler · Koen Pauwels · Gökhan Yildirim · Thomas Fandrich · Thomas Fandrich
    Video Content Marketing: The Making of Clips Xuan Liu · Savannah Wei Shi · Thales S. Teixeira · Michel Wedel · Michel Wedel
    Marketing Channel Management by Multinational Corporations in Foreign Markets Rajdeep Grewal · Amit Saini · Alok Kumar · F. Robert Dwyer · Robert Dahlstrom · Robert Dahlstrom
    Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from theCrowd B.J. Allen · Deepa Chandrasekaran · Suman Basuroy · Suman Basuroy
    Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis? Kelly D. Martin · Brett W. Josephson · Gautham G. Vadakkepatt · Jean L. Johnson · Jean L. Johnson
    The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management Elizabeth Aguirre · Dominik Mahr · Ko de Ruyter · Dhruv Grewal · Jan Pelser · Martin Wetzels · Martin Wetzels
    Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective Constantine S. Katsikeas · Seigyoung Auh · Stavroula Spyropoulou · Bulent Menguc · Bulent Menguc
    An Empirical Analysis of the Joint Effects of Shoppers Goals and Attribute Display on Shoppers Evaluations Abhijit Guha · Abhijit Biswas · Dhruv Grewal · Sandeep Bhowmick · Jens Nordfält · Jens Nordfält
    Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes Alok R. Saboo · V. Kumar · Ankit Anand · Ankit Anand
    Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability Kyuhong Han · Vikas Mittal · Yan Zhang · Yan Zhang
    The Effects of Advertised Quality Emphasis and Objective Quality on Sales Praveen K. Kopalle · Robert J. Fisher · Bharat L. Sud · Kersi D. Antia · Kersi D. Antia
    The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels Vishal Kashyap · Brian R. Murtha · Brian R. Murtha
    Provision of Optional Versus Standard Product Features in Competition Subramanian Balachander · Esther Gal-Or · Tansev Geylani · Alex Jiyoung Kim · Alex Jiyoung Kim
    Gamified Information Presentation and Consumer Adoption of Product Innovations Jessica Müller-Stewens · Tobias Schlager · Gerald Häubl · Andreas Herrmann · Andreas Herrmann
    Does it pay to recall your product early? An empirical investigation in the automobile industry Meike Eilert · Satish Jayachandran · Kartik Kalaignanam · Tracey A. Swartz · Tracey A. Swartz
    Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App Manpreet Gill · Shrihari Sridhar · Rajdeep Grewal · Rajdeep Grewal
    Group Marketing: Theory, Mechanisms, and Dynamics Colleen M. Harmeling · Robert W. Palmatier · Eric Fang · Dianwen Wang · Dianwen Wang
    Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value Yan Liu · Venkatesh Shankar · Wonjoo Yun · Wonjoo Yun
    On the Competitive and Collaborative Implications of Category Captainship Yasin Alan · Jeffrey P. Dotson · Mümin Kurtuluş · Mümin Kurtuluş
    Harvesting Brand Information from Social Tags Hyoryung Nam · Yogesh V. Joshi · P. K. Kannan · P. K. Kannan
    Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics Nikolaos G. Panagopoulos · Adam Rapp · Jessica Ogilvie · Jessica Ogilvie
    How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition Sebastian Tillmanns · Frenkel Ter Hofstede · Manfred Krafft · Oliver Goetz · Oliver Goetz
    Online Shopping and Social Media: Friends or Foes? Yuchi Zhang · Michael Trusov · Andrew T. Stephen · Zainab Jamal · Zainab Jamal
    Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms Vamsi K. Kanuri · Murali K. Mantrala · Esther Thorson · Esther Thorson
    The Differential Impact of New Product DevelopmentMake/BuyChoices on Immediate and Future Product Quality: Insights from the Automobile Industry Kartik Kalaignanam · Tarun Kushwaha · Tracey A. Swartz · Tracey A. Swartz
    Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets Cheng Zhang · Chee Wei Phang · Qingsheng Wu · Xueming Luo · Xueming Luo
    Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers Amna Kirmani · Rebecca W. Hamilton · Debora V. Thompson · Shannon Lantzy · Shannon Lantzy
    Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success Andreas Fürst · Martin Leimbach · Jana-Kristin Prigge · Jana-Kristin Prigge
    The clash of the titans: on retailer and manufacturer vulnerability in conflict delistings Sara Van der Maelen · Els Breugelmans · Kathleen Cleeren · Kathleen Cleeren
    Data Privacy: Effects on Customer and Firm Performance Kelly D. Martin · Abhishek Borah · Robert W. Palmatier · Robert W. Palmatier
    Why the Dynamics of Competition Matter for Category Profitability Sudhir Voleti · Manish Gangwar · Praveen K. Kopalle · Praveen K. Kopalle
    The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk Mitchel R. Murdock · Priyali Rajagopal · Priyali Rajagopal
    The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency Yan Liu · Krista J. Li · Haipeng (Allan) Chen · Subramanian Balachander · Subramanian Balachander
    The Service–Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework Jens Hogreve · Anja Iseke · Klaus G. Derfuss · Tönnjes F. Eller · Tönnjes F. Eller
    Predicting Mobile Advertising Response Using Consumer Co-Location Networks Peter Pal Zubcsek · Zsolt Katona · Miklos Sarvary · Miklos Sarvary
    The dynamic interplay between recorded music and live concerts : the role of piracy, unbundling and artist characteristics Dominik Papies · Dominik Papies
    How Does Local–Global Identity Affect Price Sensitivity? Huachao Gao · Yinlong Zhang · Vikas Mittal · Vikas Mittal
    The Implications of Offering Free Versions for the Performance of Paid Mobile Apps Sandeep Arora · Frenkel Ter Hofstede · Vijay Mahajan · Vijay Mahajan
    Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences Marina Puzakova · Hyokjin Kwak · Hyokjin Kwak
    Comparative Price and the Design of Effective Product Communications Thomas Allard · Dale Griffin · Dale Griffin
    Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment HaeEun Helen Chun · Kristin Diehl · Kristin Diehl
    How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? Hannes Datta · Kusum L. Ailawadi · Harald J. van Heerde · Harald J. van Heerde
    Online Relationship Formation Irina V. Kozlenkova · Robert W. Palmatier · Eric Fang · Eric Fang · Bangming Xiao · Minxue Huang · Minxue Huang
    Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets Huanhuan Shi · Shrihari Sridhar · Rajdeep Grewal · Gary L. Lilien · Gary L. Lilien
    Integrating Theory and Practice in Marketing V. Kumar · V. Kumar
    Customer Inspiration: Conceptualization, Scale Development, and Validation Tim Böttger · Thomas Rudolph · Heiner Evanschitzky · Thilo Pfrang · Thilo Pfrang
    Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination Yonggui Wang · Jongkuk Lee · Er Eric Fang · Shuang Ma · Shuang Ma
    Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data Daniel McCarthy · Peter S. Fader · Bruce G. S. Hardie · Bruce G. S. Hardie
    When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News Nooshin L. Warren · Alina Sorescu · Alina Sorescu
    Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition Karen Page Winterich · Rebecca Walker Reczek · Julie R. Irwin · Julie R. Irwin
    Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter Delphine Dion · Stéphane Borraz · Stéphane Borraz
    Inferring Corporate Motives. How Deal Characteristics Shape Sponsorship Perceptions David M. Woisetschläger · Christof Backhaus · T. Bettina Cornwell · T. Bettina Cornwell
    Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition Lisette de Vries · Sonja Gensler · P.S.H. Leeflang · P.S.H. Leeflang
    Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings Rafael Becerril-Arreola · Chen Zhou · Raji Srinivasan · Daniel Seldin · Daniel Seldin
    The Role of Mere Closeness: How Geographic Proximity Affects Social Influence Jannik Meyners · Christian Barrot · Jan U. Becker · Jacob Goldenberg · Jacob Goldenberg
    The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty Nita Umashankar · Morgan K. Ward · Darren W. Dahl · Darren W. Dahl
    What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement Johanna Frösén · Jukka Luoma · Matti Jaakkola · Henrikki Tikkanen · Jaakko Aspara · Jaakko Aspara
    When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage Andrea Kähr · Bettina Nyffenegger · Harley Krohmer · Wayne D. Hoyer · Wayne D. Hoyer
    Let Your Banner Wave? Antecedents and Performance Implications of Retailers Private-Label Branding Strategies Kristopher O. Keller · Marnik G. Dekimpe · Inge Geyskens · Inge Geyskens
    The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence Sungtak Hong · Kanishka Misra · Naufel J. Vilcassim · Naufel J. Vilcassim
    Brand Buzz in the Echoverse Kelly Hewett · William Rand · Roland T. Rust · Harald J. van Heerde · Harald J. van Heerde
    Product Concept Demonstrations in Trade Shows and Firm Value Taewan Kim · Tridib Mazumdar · Tridib Mazumdar
    Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share Rupinder Paul Jindal · Kumar R. Sarangee · Raj Echambadi · Sangwon Lee · Sangwon Lee
    Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance Charles Kang · Frank Germann · Rajdeep Grewal · Rajdeep Grewal
    From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior Ashish Kumar · Ram Bezawada · Rishika Rishika · Ramkumar Janakiraman · P. K. Kannan · P. K. Kannan
    Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction Michael D. Giebelhausen · Hae Eun Helen Chun · J. Joseph Cronin · G. Tomas M. Hult · G. Tomas M. Hult
    Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers Perceived Price Fairness Johannes Habel · Laura Marie Schons · Sascha Alavi · Jan Wieseke · Jan Wieseke
    Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions Caroline Ducarroz · Sha Yang · Eric Greenleaf · Eric Greenleaf
    Does the Customer Matter Most? Exploring Strategic Frontline Employees Influence of Customers, the Internal Business Team, and External Business Partners Christopher R. Plouffe · Willy Bolander · Joseph A. Cote · Bryan Hochstein · Bryan Hochstein
    When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees Job Satisfaction and Performance? Bulent Menguc · Seigyoung Auh · Constantine S. Katsikeas · Yeon Sung Jung · Yeon Sung Jung
    My Reflections on Publishing in Journal of Marketing V. Kumar · V. Kumar
    New product creativity: Understanding contract specificity in new product introductions Tereza Dean · David A. Griffith · Roger J. Calantone · Roger J. Calantone
    Assessing Performance Outcomes in Marketing Constantine S. Katsikeas · Neil A. Morgan · Leonidas C. Leonidou · G. Tomas M. Hult · G. Tomas M. Hult
    Motivating Sales Reps for Innovation Selling in Different Cultures Sebastian Hohenberg · Christian Homburg · Christian Homburg
    Authority Relinquishment in Agency Relationships Gülnur Tumbat · Kent Grayson · Kent Grayson
    The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis Woojung Chang · Steven A. Taylor · Steven A. Taylor
    Relating Online, Regional, and National Advertising to Firm Value Shrihari Sridhar · Frank Germann · Charles Kang · Rajdeep Grewal · Rajdeep Grewal
    How Business Customers Judge Solutions: Solution Quality and Value in Use Emma K. Macdonald · Michael Kleinaltenkamp · Hugh Wilson · Hugh Wilson
    Demonstrating the value of marketing Dominique M. Hanssens · Koen Pauwels · Koen Pauwels
    Understanding Value-Added Resellers Assortments of Multicomponent Systems Sourav Ray · Mark E. Bergen · George John · George John
    Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to Be Known V. Kumar · Kevin Lane Keller · Katherine N. Lemon · Katherine N. Lemon
    Binge Watching and Advertising David A. Schweidel · Wendy W. Moe · Wendy W. Moe
    Dynamic Relationship Marketing Jonathan Z. Zhang · George F. Watson · Robert W. Palmatier · Rajiv P. Dant · Rajiv P. Dant
    When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry Sumaiya Ahmed · Ashish Sinha · Ashish Sinha
    Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible Claes Fornell · Forrest V. Morgeson · G. Tomas M. Hult · G. Tomas M. Hult
    Marketing Analytics for Data-Rich Environments Michel Wedel · P. K. Kannan · P. K. Kannan
    Introduction: Is Customer Satisfaction (Ir)relevant as a Metric? V. Kumar · V. Kumar
    Organizing for marketing excellence Christine Moorman · George S. Day · George S. Day
    Satisfaction (Mis)pricing Revisited: Real? Really Big? Sundar G. Bharadwaj · Debanjan Mitra · Debanjan Mitra
    An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction Claes Fornell · Forrest V. Morgeson · G. Tomas M. Hult · G. Tomas M. Hult
    (When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers Robert J. Meyer · J. Wesley Hutchinson · J. Wesley Hutchinson
    A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry Cait Lamberton · Andrew T. Stephen · Andrew T. Stephen
    Integrating Marketing Communications: New Findings, New Lessons, and New Ideas Rajeev Batra · Kevin Lane Keller · Kevin Lane Keller
    Customer Satisfaction and Long-Term Stock Returns Alina Sorescu · Sorin M. Sorescu · Sorin M. Sorescu
    Creating Enduring Customer Value V. Kumar · Werner Reinartz · Werner Reinartz
    Understanding customer experience throughout the customer journey Katherine N. Lemon · Pieter Verhoef · Pieter Verhoef
    What Drives a Firms Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO Angela Xia Liu · Yong Liu · Ting Luo · Ting Luo
    Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability Saurabh Mishra · Sachin B. Modi · Sachin B. Modi

    Reflections on Publishing in the Journal of Marketing
    J Mark | 2018
    V. Kumar · Vikas Mittal · Neil A. Morgan · Neil A. Morgan
    Corporate Board Interlocks and New Product Introductions
    J Mark | 2018
    Raji Srinivasan · Stefan Wuyts · Girish Mallapragada · Girish Mallapragada
    When and How Board Members with Marketing Experience Facilitate Firm Growth
    J Mark | 2018
    Kimberly A. Whitler · Ryan Krause · Donald R. Lehmann · Donald R. Lehmann
    Status Games: Market Driving Through Social Influence in the U.S. Wine Industry
    J Mark | 2018
    Ashlee Humphreys · Gregory S. Carpenter · Gregory S. Carpenter
    Sales-to-Marketing Job Transitions
    J Mark | 2018
    Jeff S. Johnson · Joseph M. Matthes · Joseph M. Matthes
    When celebrities count: Power distance beliefs and celebrity endorsements
    J Mark | 2018
    Karen Page Winterich · Manish Gangwar · Rajdeep Grewal · Rajdeep Grewal
    In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
    J Mark | 2018
    Dhruv Grewal · Carl-Philip Ahlbom · Lauren Skinner Beitelspacher · Stephanie M. Noble · Jens Nordfält · Jens Nordfält
    Relational Price Discounts: Consumers Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
    J Mark | 2018
    M.J. del Rio Olivares · Kristina Wittkowski · Jaakko Aspara · Tomas Falk · Pekka Mattila · Pekka Mattila
    Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
    J Mark | 2018
    Eunho Park · Rishika Rishika · Ramkumar Janakiraman · Mark B. Houston · Byungjoon Yoo · Byungjoon Yoo
    A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions
    J Mark | 2018
    Ernan Haruvy · Peter T. L. Popkowski Leszczyc · Peter T. L. Popkowski Leszczyc
    Selling the Premium in Freemium
    J Mark | 2018
    Xian Gu · P.K. Kannan · Liye Ma · Liye Ma
    The New Regulator in Town: The Effect of Walmarts Sustainability Mandate on Supplier Shareholder Value
    J Mark | 2018
    Katrijn Gielens · Inge Geyskens · Barbara Deleersnyder · Max Nohe · Max Nohe
    Scheduling Content on Social Media: Theory, Evidence and Application
    J Mark | 2018
    Vamsi K. Kanuri · Yixing Chen · Shrihari Sridhar · Shrihari Sridhar